Sports Utility Vehicle segment (SUV) now more and more favored by the community, competing fiercely with Multi Purpose Vehicle models (MPV) dan Low Cost Green Car (LCGC). One of the main reasons many people switch to choosing SUVs is their tough design and ability to be more adaptive on various types of road terrain. In this case, Japanese car manufacturer, Mazda, are also actively playing in this market with the various SUV models they offer.
Mazda, with a reputation for innovation in design and technology, optimistic that their SUV sales on 2025 will experience a significant increase. This was conveyed by the Chief Operating Officer (COO) PT Eurokars Motor Indonesia, Ricky Thio, which stated that the SUV segment will increasingly dominate the Indonesian automotive market next year.
According to Ricky, The trend of vehicles that previously dominated the market, such as sedans, is now starting to fade. “Non-SUV cars, like a sedan, now it looks more like a more segmented option, is no longer the primary choice,” said Ricky when attending the Mazda 7G Expedition 2025.
This shift in consumer preferences is caused by various factors, one of which is the increasingly dynamic and modern SUV design. “Today's SUVs are no longer like the jeeps of the past which had a boxy and stiff design. Now, SUVs are more elegant and have dimensions that suit the needs of people who prioritize practicality,” added Ricky.
SUVs are now preferred because they are more practical and comfortable for everyday use, apart from its more modern image. With spacious cabin space and higher ground clearance, SUVs can traverse various types of terrain with ease, both in urban areas and on more challenging roads. “People are now getting bigger and healthier, so they need a more spacious and comfortable vehicle like an SUV,” said Ricky, which illustrates changes in vehicle trends that are now being chosen more by young families.
Besides that, Today's SUV designs are more stylish and some are even called crossovers, which is getting closer to sedans in terms of aerodynamics and comfort. This is a special attraction for consumers who are looking for a car that is not only functional, but also looks modern and stylish.
Popular Mazda SUV Models
Mazda itself currently offers various SUV models which have received a positive response in the Indonesian market, like the Mazda CX-3, CX-30, CX-5, CX-8, CX-9, and most recently the Mazda CX-60. Each model comes with its own advantages, starting from the elegant design, high performance, to advanced features that ensure driving comfort.
Not only that, Mazda is also preparing a new SUV model which will be launched soon, namely the Mazda CX-80. The Mazda CX-80 is expected to further complement their SUV lineup by offering larger and more powerful vehicle options.
Mazda CX-80: Promising Hybrid SUV
Mazda CX-80, which was already launched in the Philippines, become an attention-grabbing model. With long dimensions 4.995 mm, wide 1.890 mm, and high 1.710 mm, This car offers maximum comfort with a passenger capacity of up to seven people. Not only that, The CX-80 also comes with adjustable seating configurations, with three configuration options in the second row to provide comfort for passengers.
The Mazda CX-80 is a very attractive choice for large families who need a vehicle with spacious cabin space but still prioritizes design and fuel efficiency, especially because this car will also come with a more environmentally friendly hybrid engine option.
Although the SUV market is expected to continue to grow, Mazda also faces stiff competition from other car manufacturers which have already launched various SUV models. However, with modern design, advanced technology, and focus on driver and passenger comfort, Mazda is optimistic that they can win the hearts of Indonesian consumers in this year 2025.
“The SUV trend will increasingly dominate the market, and we are confident that Mazda with its various superior SUV models can meet the needs of consumers who are now increasingly prioritizing comfort, efficiency, and design,” said Ricky Thio, close the conversation.
With all the innovation and optimism it has, Mazda is determined to continue to strengthen their position in the Indonesian SUV market and present more efficient cars, elegant, and comfortable for its users.
