Geely Auto Indonesia has charted its future direction through the announcement of its growth strategy for the year 2026. The company's main focus includes three main pillars: creation of innovative products, increasing domestic manufacturing facilities, as well as expanding the service network for customers. This big step is proof of the brand's seriousness in settling and developing in the Indonesian automotive market.
Through this strategic plan, Geely strives to provide more value to users of their vehicles while contributing positively to the national automotive industry. The company realizes that to win the hearts of Indonesian consumers, they must offer a combination of the latest technology and easily accessible service support in various regions.
Since marking their return to their homeland at the beginning 2025, Geely continues to consistently carry out various long-term initiatives. The management emphasized that their presence this time is supported by a stronger foundation and a clearer vision to answer the mobility needs of the Indonesian people who continue to grow.
One of the most ambitious targets is achieving the Domestic Component Level (TKDN) as big as 60% for all locally assembled vehicles. With numbers that high, Geely has big ambitions to become a brand from China with the largest percentage of local components in the Indonesian market, surpasses competitors in its class.
The increase in TKDN is not just about chasing numbers, but rather a strategy to strengthen local supply chains and increase product competitiveness. Eat Your Home, as a senior official of Geely Automobile International Corporation, stated that localization is a concrete form of their commitment to investing in Indonesia in depth and sustainably.
In terms of product development, Geely begins a new phase by unveiling pricing for the EX2 model. This vehicle is designed as an urban mobility solution that combines attractive aesthetics with optimal function. The market response to this model has proven to be extraordinary, shows high consumer confidence in the quality of their products.
Until now, recorded more than 1.500 Unit orders have been made since the pre-order period opened last November. This success provides momentum for Geely to be more aggressive in expanding the reach of their product portfolio, both for daily vehicle segments and more specific vehicles.
It doesn't stop at the general market segment, Geely is also preparing to dominate the high-end market by bringing in two world premium brands, namely ZEEKR and Lynk & Co. The presence of these brands under the Geely Holding umbrella aims to provide sustainable transportation solutions that are sophisticated and luxurious for consumers who want exclusivity in Indonesia.
