The Indonesian automotive market has just received a highly anticipated new player, ie Geely EX2. Type electric vehicle Crossover SUV This was officially launched by Geely Auto Indonesia with special adjustments to make it tough to face local road characteristics. This launch is a strategic step for Geely in introducing environmentally friendly, adaptive technology for the Indonesian people.
The historic moment of the official price announcement for the Geely EX2 was made on 20 January in the SPIKE Airdome area, LONG2. Geely positions this model as a smart or urban vehicle solution Smart Space Urban Car. The main target is the younger generation and urban families who want a car with a characterful design and intuitive technology.
To reach various levels of consumers, Geely presents two variants with competitive prices. Highest variant, namely the Max type, priced at IDR 285 million, while the Pro variant is offered at a price of IDR 255 million. This pricing is expected to stimulate the electric car market in the middle segment.
The reputation of the Geely EX2 cannot be doubted because it holds the status as the number one best-selling car in its class in China. To date, more than 465.000 units have changed hands to consumers in their country of origin. This phenomenal achievement is a strong asset for Geely to win users' trust in the global market, including Indonesia.
The response of the Indonesian people to the presence of the Geely EX2 was extraordinary even before its official launch. Based on internal data, there are more than 1.500 early booking (pre-booking) who entered. This figure reflects the high enthusiasm of local consumers for the added value offered by this automotive manufacturer.
Success in various markets encouraged Geely to bring this EX2 model to more than one market 100 countries in the world. However, The company emphasized that Indonesia received special attention. Every product marketed here has gone through a special development process to ensure that comfort and responsive driving performance are maintained.
With philosophy “Extra Fun 2 You”, Geely EX2 wants to turn every trip into a more pleasant moment. Not only superior in terms of responsive electric engines, This car also offers a smart cabin space concept. This aims to provide a balance between maximum comfort and functionality for everyday users.
The visual side is the main attraction with a choice of exterior colors inspired by the beauty of space and local nature. Starting from futuristic nuances such as Star Silver to exotic colors Aurora Pink which was inspired by the beauty of the beaches in Lombok. This expressive color choice gives the owner the freedom to look different on the street.
