Chery's Commitment Through Initiatives “With Chery With Love”

Chery Indonesia strengthens ties with its customers through a strategic program entitled “With Chery With Love” (Wicker). This initiative is not just a marketing campaign, but rather a real promise to build a close-knit family ecosystem. The main focus is to ensure that the manufacturer is always present to accompany the journey of every vehicle owner in the country.

As a global scale movement, WCWL connects Chery car owners in various parts of the world through online and offline activities. Carrying the concept of warmth and creativity, This program includes various interesting agendas such as regular meetings (gathering), joint convoy, to social action. All of this is designed to create a more personalized interaction between producers and consumers.

Management emphasized that WCWL aims to inspire a spirit of sportsmanship and togetherness in the community. With the presence of this platform, The company hopes to support various positive activities initiated by users. This step was taken to create a more meaningful relationship and go beyond just a vehicle buying and selling transaction.

To date, the WCWL movement has reached beyond 80 country with the main mission of strengthening communication with vehicle owners who are familiarly called “Chery Family”. The philosophy that is firmly adhered to in every activity is rooted in two main pillars, namely creativity to explore unlimited possibilities and a sense of sincere affection in relationships.

The existence of the automotive community is considered very crucial because they act as loyal brand ambassadors. Apart from helping spread positive information and increasing public trust, The community is also a valuable source of input for future product development. In Indonesia itself, user groups such as TIGGER.ID, E5.ID, and J6EVO.ID is very active in collaborating with manufacturers.

Chery's success in the Indonesian market can be seen from the successful sales of the series TIGGO, especially variants Plug-in Hybrid (PHEV) which has been in great demand since its launch in 2025. With total orders reaching thousands of units, This variant is the backbone of sales. This is also accompanied by standardization of after-sales service across the dealer network to ensure uniform customer satisfaction.

Apart from focusing on the community, Chery also pays great attention to environmental issues through technology Super Hybrid. The use of this technology is claimed to be able to reduce carbon emissions significantly, which has a positive impact on reducing global warming. Through this innovation, Chery strives to provide more environmentally friendly transportation solutions for the wider community.

In the future, Chery is committed to continuing to present new, inspiring and exclusive programs for all members of its community. Via WCWL, The company's ambition is to create an unforgettable vehicle ownership experience. Chery hopes to continue to be an important part of the lives of Indonesian people through consistent product and service quality.