Autodiva – Car manufacturer from China, BYD (Build Your Dreams), has been successful Wuling In terms of sales of electric cars in Indonesia. The competition in the electric vehicle market in the country is getting hotter, especially with the entry of many new brands that offer environmentally friendly mobility. The fact that byd is now in the top position to be one proof that the automotive landscape in Indonesia is experiencing a significant shift.
Based on wholesales data (Delivery from the factory to the dealer) which is managed by the Indonesian Automotive Industry Association (Gaikindo), BYD now dominates the sale of electric cars in Indonesia. In August 2024, The three models of their electric cars managed to occupy the top five in the list of the best -selling electric cars.
Electric Car Sales August 2024
BYD's biggest sales in August 2024 coming from the byd seal model, which records as much distribution as 1.251 unit. This is followed by Atto 3 which occupies second place with 992 unit. No less competitive, The Dolphin model occupies the fourth position with a total distribution 416 unit.
Meanwhile, Although Wuling is not in the top position, Two flagship models remain in the ranks of the top five. Wuling Air EV ranks fifth with a distribution of as many as 404 unit, followed by Wuling Cloud EV in sixth with 340 unit. Other models of Wuling, namely Binguoev, also managed to occupy the 11th position with sales 133 unit.
Wuling's response to competition
Face pressure from byd, Wuling Motors looks calm and optimistic. Wuling Indonesia's Marketing Operation Director, Liu Yan, assume that the presence of many new brands in the electric car market actually provides benefits for Indonesian consumers. According to him, The more choices available, the better for the community in choosing an environmentally friendly vehicle.
"For Wuling Air EV, Our market share is indeed at number five, But when viewed from overall performance, Wuling is quite stable from January to August 2024. This is a positive development, both for industry and consumers. We also just launched a lifetime warranty for electric car components, as well as various maintenance promos,” explained Liu Yan when met in North Jakarta, recently.
Wuling does not seem to focus on sales, but also in better after -sales service for their customers. In this case, Wuling provides various facilities for the owner of the electric car, Like a lifetime warranty for important components such as batteries, drive motor, and controller. This step is certainly an added value for consumers who are looking for security in long -term electric car investment.
Wuling strategy in the middle of competition
Wuling's relaxed attitude in the face of competition shows that they are still confident in their position in the market. In their view, Wuling's stable performance for the first eight months of the year 2024 is proof that their products remain in demand by consumers. Besides that, Their focus on customer service and a lifetime guarantee is expected to maintain consumer loyalty.
Although BYD has dominated sales in recent months, Wuling does not seem to see this as a big threat. On the contrary, They focus on improving service services and innovation. With increasingly fierce competition, Steps like this are needed to remain relevant in dynamic markets like Indonesia.
Electric Cars in Indonesia: The market that continues to grow
Along with the increasing public awareness of the importance of environmentally friendly vehicles, The electric car market in Indonesia is predicted to continue to grow in the next few years. Byd may have stolen attention with impressive sales figures, But brands like Wuling, with a strong after -sales service, still has a solid place in the hearts of consumers.
It is important to note that the electric car market in Indonesia is still relatively young and continues to grow. Therefore, The brand position in the market can change over time, depending on the product innovation, marketing strategy, and after-sales service offered by each company.
In this competition, consumers who will benefit, because they get more choices of vehicles that are not only environmentally friendly, but also supported by comprehensive services from producers.
Competition in the Indonesian electric car market is getting fierce, with BYD who succeeded in overtaking Wuling as a sales leader. However, Wuling remains optimistic and focused on sales stability and good after -sales service. For consumers, The increasingly fierce competition certainly provides benefits in the form of more varied electric cars and better after -sales services.
