PT Krama Yudha Tiga Berlian Motors (KTB), the official distributor of Mitsubishi Fuso Truck and Bus Corporation, managed to maintain its position as the commercial vehicle market leader in Indonesia throughout 2024. Despite the market challenges, Mitsubishi Fuso managed to achieve a market share of 38.1%, equivalent to 27,683 units. This achievement further strengthens its position as a trusted commercial vehicle brand in the country.
Mitsubishi Fuso recorded the highest sales of the Canter variant in the Light Duty Truck (LDT) class with market dominance reaching 53.1% or 25,219 units. Sementara itu, di kategori Medium Duty Truck (MDT), Fighter X berkontribusi sebesar 13,3% atau 2.436 unit. Both variants are the mainstay in maintaining Mitsubishi Fuso’s market leader position.
In addition to sales, Mitsubishi Fuso also focuses on the development of After-Sales Service. The company expanded its dealer network to 223 outlets, added 24-hour standby workshops to 19 locations, and opened 5 Service points and 21 Parts depots. Not only that, Mitsubishi Fuso also operates a fleet of 135 Mobile Workshop Service and more than 7,000 spare parts outlets to ensure the availability of spare parts.
Mitsubishi Fuso terus berinovasi dengan meluncurkan platform digital seperti Fuso Spare Parts Official di Shopee, Tokopedia, dan Lazada. In addition, the company also developed MyFUSO and Runner Telematics applications to make it easier for consumers to manage business operations effectively.
Aji Jaya, Sales & Marketing Director of Pt Krama Yudha Tiga Berlian Motors, stated “ ‘ 55 years of existence of Mitsubishi Fuso in Indonesia is a proud milestone. We are committed to continue to maintain our position as a market leader and are ready to go further in 2025 with a more aggressive strategy.”
2024 was also a glorious year for Mitsubishi Fuso by winning various prestigious awards, such as the Top Brand 100 Award 2025 and WOW Brand 2025 as Gold Champion. This award further strengthens Mitsubishi Fuso’s position as a leading commercial vehicle brand in Indonesia.
Strategi 2025: Fokus pada Zero Down Time
Welcoming 2025, Mitsubishi Fuso projects the growth of the commercial vehicle industry driven by a stable economy, increased logistics activity, and global commodity demand. The company is targeting a market share of 40% or grow 1.9% from the current position.
Daisuke Okamoto, President Director of Pt Krama Yudha Tiga Berlian Motors, explained, “We will focus on Zero Down Time by optimizing after-sales service. This service is our main weapon to win the competition. In addition, we will act as Business Consultants for consumers, accompanying them from start to finish.”
In order to celebrate 55 years of existence in Indonesia, Mitsubishi Fuso launched a new logo containing the symbol of infinity (Infinity) in gold. This Logo symbolizes the company’s commitment to provide seamless service to all its customers.
Mitsubishi Fuso puts forward a Customer First strategy by listening to customer complaints and feedback. The company also increased the availability of spare parts by building a new warehouse in Pulo Gadung, Jakarta. This step is taken to ensure that consumers get the best service and adequate availability of spare parts.
Despite leading the way with a market share of 38.1%, Mitsubishi Fuso still faces stiff competition from competitors who control 31.5% of the market. However, with an aggressive strategy and focus on after-sales service, Mitsubishi Fuso is optimistic that it can maintain its position as a market leader in 2025.
Mitsubishi Fuso has proven itself as the commercial vehicle market leader in Indonesia with impressive achievements in 2024. With a mature strategy and focus on after-sales service, the company is ready to face challenges and seize opportunities in 2025. Digital innovation, service network expansion, and commitment to customer satisfaction are the main keys in maintaining market dominance.
With these strategic steps, Mitsubishi Fuso not only maintains its position as a market leader, but is also ready to present the best solutions for commercial vehicle consumers in Indonesia.
