Sub-brand premium Build Your Dream (BYD), DENZA, officially launched its first model, DENZA D9, in Indonesia by carrying out the concept “Elegance Reimagined.” By combining elegant design, innovative technology, and sustainable performance, DENZA aims to provide an extraordinary driving experience, while also committing to greener and more sustainable mobility in the Indonesian market.
Liu Xueliang, General Manager BYD Asia Pacific Auto Sales Division, expressed his enthusiasm for DENZA's presence in Indonesia. According to him, DENZA's advanced technology has received a positive response globally, and they hope to receive a similar response in the growing Indonesian market.
Flashback to the year 2010, BYD and Mercedes-Benz established a joint venture with share ownership 50-50, which gave birth to DENZA. This brand combines BYD technology and Mercedes-Benz luxury. After restructuring on 2021 And 2024, DENZA is now fully owned by BYD and launched their first model, D9, which received a positive response in the global market.
Since the launch of the first model in 2014, DENZA has built a reputation as a premium brand with exclusive models in the SUV segment, MPV, and sedans. it, DENZA is present in several countries such as Cambodia, Singapore, Thailand, and Hong Kong, with more than 300.000 global orders.
DENZA D9, which was first launched in 2022, successfully balances business and personal needs as a luxury MPV that is also China's first electric vehicle. The D9 was a huge success in the Chinese market, became the best-selling electric MPV in 2023 and lead sales on 2024.
Denza D9 presents advanced technology, including the e3 system which includes three electric motors, rear-wheel steering, CTB (Cell to Body), from VMC (Vehicle Motion Control), to provide superior performance in a variety of conditions. It is also equipped with the DiSus active suspension system and optimal off-road capabilities.
The safety and comfort system in the DENZA D9 is enhanced with the Intelligent Driving Assist System which combines LiDAR, radar, camera, and advanced AI, allows the vehicle to recognize road conditions and obstacles with high precision. This feature ensures a safer and more intuitive driving experience, especially on toll roads, urban, and when parking in tight spaces.
DENZA also offers customer service 24/7 with an Exclusive Customer Hotline to ensure full support for vehicle owners. These services include roadside assistance and towing services that are ready to provide comfort and peace of mind for users.
Besides that, DENZA is committed to supporting the need for electric vehicles in Indonesia with Dedicated DENZA Public Charging facilities, which provides charging access facilities for DENZA vehicle users, and supporting the transition to a better electric vehicle ecosystem.
DENZA D9 features an elegant exterior design with classic lines and unique design elements such as the Motion Front Grill and Arrow Tail Light. The large panoramic roof adds comfort by protecting passengers from UV rays 99%. The car's interior offers maximum comfort with massage seats and electric footrests, as well as a multifunctional folding table.
This car has a configuration “777” which can accommodate seven adults and has ample luggage space for seven suitcases and seven handbags. Besides that, there is a refrigerator 7,5 liter which can keep the temperature cold or hot according to the wishes of passengers.
DENZA D9 is also equipped with the DiLink intelligent interactive system which integrates various digital and entertainment features via an ultra-high-definition screen 15,6 inci. VtoL Features (Vehicle-to-Load) allows the vehicle to supply power to external devices, while the intelligent voice control system makes vehicle operation easier and more intuitive.
Platform e-Platform 3.0 combined with the Blade Battery on the DENZA D9 provides a range of up to 600 km and fast charging capability. This car also has extraordinary performance with acceleration 0-100 km deep 9,5 second, and equipped with safety features such as 8 airbags and Auto Emergency Brake system (AEB).
To serve customers better, DENZA continues to expand its outlet network in Indonesia, with plans to open outlets in strategic locations such as Kelapa Gading, BSD, and Pluit. This will make it easier for consumers to access after-sales service and enjoy the driving experience with DENZA.
DENZA D9 is available in several exterior color choices such as Arctic White, Cosmos Black, Whale Sea Blue, and Harbor Grey, as well as Beige and Brown interiors. At a price of Rp 950.000.000, DENZA D9 offers various benefits, including vehicle warranty up to 6 year or 150.000 km, and free periodic maintenance throughout 6 year without km limit.
