Chery has just completed an international technical training program involving a delegation of mechanical experts from 18 nation. This three-day intensive agenda is focused on sharpening the capabilities of their service network in the aspects of diagnosis and advanced technical handling. The main focus is ensuring efficiency and optimizing performance in vehicle lines that adopt the technology Chery Super Hybrid (CSH).
This strategic step is part of the company's major efforts to equalize the quality of technician expertise across various continents, from Asia to Europe. With this standardization, Chery wants to ensure that the service philosophy “Chery Family Care” can be felt in real life by consumers all over the world. The goal is to create a uniform after-sales experience, professional, and reliable wherever customers are.
Adaptation to New Energy Technologies
Along with the massive expansion of environmentally friendly vehicles in the global market, Chery's after-sales service capabilities are now being developed in tandem with its product technology. This training specifically dissects the CSH technology ecosystem, including an in-depth look at the main electrical system or three-electric system. The participants were provided with strict procedures related to charging diagnostics and safety standards in disassembling and disassembling battery components.
The teaching method applied combines in-depth theory with direct practical simulations in the field. This approach was chosen so that technicians do not only master working principles on paper, but also deft in overcoming various technical obstacles in real situations. Efficient problem solving capabilities are a top priority to maintain customer satisfaction in the future.
Regional Training Center Expansion in 2026
Looking at the year 2026, Chery plans to strengthen its supporting infrastructure by establishing four new regional training centers. These facilities will be spread across strategic locations such as the Middle East, Latin America, Europe, and Asia. The presence of these centers aims to provide technical support that is closer and responsive to the unique characteristics of each operational area.
The training center will later develop a personalized curriculum according to environmental conditions and the specific needs of users in each country. With a more localized approach, Chery is confident that it can provide more accurate technical solutions. This is in line with the company's principles which emphasize the importance of being present and contributing significantly to the communities in which they operate.
Commitment to Localization and Service Ecosystem
Principle “In somewhere, For somewhere, Be somewhere” become a strong foundation for Chery in building its professional services network. The company does not only focus on selling innovative products, but also invest heavily in the availability of easily accessible technical support. This commitment shows that the after-sales aspect is an important pillar in maintaining customer loyalty in the international arena.
Through synergy between increasing human resource capacity and building global training facilities, Chery continues to strengthen its service ecosystem. This initiative is part of the company's promise to provide an increasingly solid and trusted vehicle ownership experience. This transformation goes hand in hand with the evolution of automotive technology which Chery continues to develop on an ongoing basis.
