Paradiva, Did you know the history of Geely - the automotive brand that is now widely heard in Indonesia - starting its journey not as a car manufacturer, but rather the refrigerator component? Yap, Correct! This company was established in the year 1986 di Taizhou, Zhejiang, China, and only in the year 1997 producing his first car, Geely Haoqing. Since then, The work and history of Geely in the automotive world continues to advance rapidly, even transformed as a global player full of innovation.
it, Geely Auto Indonesia Present to re -introduce the big name Geely who had stopped in Indonesia. This time, They come with a different mission: present future mobility which is in line with the needs of modern society - starting from hybrid technology to artificial intelligence (AI).
Geely History for Global Commitment, Local expansion
Geely is not a new player. Under the flag of Zhejiang Geely Holding Group, This company now sells more than 2 Million Vehicle Units per Year and present in more than 80 nation. Its success is inseparable from the mature global expansion strategy, including Acquisition of Volvo Cars on 2010, and partnerships with Mercedes-Benz to develop the smart brand on 2020.
“The presence of Geely Auto Indonesia is a form of our commitment in presenting future mobility solutions that are relevant to the needs of the local market,"Said Representative of Geely Auto Indonesia. With that spirit, Geely also works with PT Handal Indonesia Motor (HIM) to build facilities Knock Down assembly (KD) in Indonesia, which is targeted to start operating in the third quarter 2025.
Paradiva, This means you don't just buy a Geely car, but also supports domestic automotive industry!
Technology Innovation: Hybrid and ai
In the event Chongqing Auto Show 2025, Geely introduces technology In Ai Super Hybrid 2.0, which includes two models: Em-i And Em-P. This technology is not just ordinary hybrid, but already equipped with Xingrui AI Cloud Power 2.0, Smart Driving System Based on the First Scenario in the Automotive World.
By combining fuel efficiency, high performance, and adaptive AI abilities, Geely proves that innovation is not just a gimmick. This is a concrete step towards the future of smart mobility.
Paradiva, You will certainly feel more confident when driving with technology that is able to adjust to the habits and environment of your journey, not?
Worldwide design, International appreciation
Geely's consistency is not only seen from technology, But also from design achievement. One proof is an award Red Dot Award 2025 for the category Product Design achieved by Geely EX5. This Electric SUV successfully combined the typical Chinese identity with a modern automotive nuance received by the global market.
EX5 is also present in various countries such as Australia, New Zealand, Thailand, And now officially entered Indonesia. Even, His debut in the country managed to reach more than 1.000 SPK and get an award Best Medium SUV EV from the Automotive Awards 2025.
Tested global reputation
Since the early 2000s, Geely has proven itself as a new force in the automotive industry. On 2002, This company is on the list 10 the largest car manufacturer in China. Not only that, Geely Holding has been in Fortune Global 500 during 13 a consecutive year since 2011, reflects a business scale and strong stability in the midst of global competition.
Langkah-langkah besar ini menunjukkan bahwa Geely bukan sekadar “merek Tiongkok”, but it is already Global mobility icon who are able to compete with the big names of the world automotive industry.
Geely and Indonesia's future
By starting operations at the beginning 2025 and build local assembly facilities, Geely does not come as a guest, but rather as part of National Automotive Ecosystem. This approach reflects a measurable long -term strategy - bringing global technology while still adjusting it to the conditions and needs of the Indonesian people.
Paradiva, This is not just a matter of car choices. This is about how Geely wants to be a sustainable mobility solution, intelligent, and inclusive for the people of Indonesia.
