Tesla still holds the top position as the best -selling electric car brand in Australia thanks to the Y model, But this dominance began to be threatened by new competitors. Competition in the electric vehicle market is increasingly tight, Especially with the presence of Chinese brands who began to steal the attention of local consumers.
According to a combined data from the Federal Chamber of Automotive Industries (Fcai) dan Electric Vehicle Council (EVC) for the period January to June 2025, There is a record 47.230 The electric car unit sent from the total 624.130 new car sales. It means, Electric vehicles contribute 7,6 percent of the total automotive market.
This figure shows a decrease when compared to the same period last year, where the sale of electric cars reaches 51.008 unit or equivalent 8 percent market share. Even compared to the first semester of the year 2023, its growth is relatively stagnant because at that time it was recorded 43.092 unit sold.
This decrease is mostly triggered by the weakening of demand for the Tesla Model 3, which experienced a decline in sales up to 65 percent. Meanwhile, Y model also goes down 16,5 percent, especially because of the sales break during the transition to the latest version which began to be sent last May.
Although the overall electric car sales declined, Types of hybrid vehicles and hybrid plug-in actually experienced significant surges. Hybrid sales increased 15 percent, while the hybrid plug-in jumped up 210 percent, driven by new products from BYD like Shark 6 Dan Sealion 6.
One of the BYD products that stole the attention was Sealion 7, which immediately jumped to the second position in the EV sales list after being launched last February. With total 3.756 unit sold, This model managed to outperform Tesla Model 3 that only records 3.715 delivery.
Another EV model that records strong performance is KIA EV5 with 2.765 unit, MG 4 with 2.268 unit, Serta Byd Act 3 and Dolphin, each of which contributed more than two thousand sales. Geely EX5 and Byd Seal also show a fairly competitive distribution number.
Interesting, the only model in the list 10 The large not produced in China is KIA EV3, the recorded 1.153 sales unit. Besides that, BMW IX1 stole the attention as the first non-exclusive EV model on the list, and contributing 41 percent of total BMW X1 line sales.
