Otodiva.id – At the GAIKINDO Indonesia International Auto Show (GIIAS) 2025, JETOUR Motor Indonesia introduces two new products for the Indonesian market. Cherry's sub-brand launched the JETOUR T2 and JETOUR X20e EV to compete in the national automotive market. The presence of these two models is JETOUR's global debut for the right-hand drive version and is part of a market penetration strategy believed to be able to achieve wide acceptance from Indonesian consumers..
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According to Caroline Ling, Vice President Sales and Marketing PT JETOUR Motor Indonesia, they are not just present in the Indonesian market, but come with a clear long-term vision. JETOUR brings roadmap the next five years which includes the development of gasoline engine-based product lines (ICE), plug-in hybrid (PHEV), to pure electric vehicles (EV).
Explained further, this is not an instant decision, but rather the result of in-depth market research and an understanding of the very unique dynamics of the Indonesian automotive industry. We believe that every model we present must be relevant to consumers' actual needs, both from a technological perspective, efficiency, lifestyle, to the consideration of purchasing power.
“Komitmen kami adalah menghadirkan pilihan yang berkelanjutan, competitive, and still reflect global quality standards. For JETOUR, Indonesia is not just a market, but a strategic partner in building the future of regional mobility,said Caroline
Jetour Answer Market Needs with Relevant Product Strategies
With the Travel+ philosophy which is JETOUR's signature approach, All vehicles designed by JETOUR are not just a means of transportation, but as part of an explorative and aspirational lifestyle. Travel+ became the basis for design development, feature, to cabin comfort, to create a driving experience that supports adventure, family togetherness, and balance of modern life.
JETOUR's initial steps in Indonesia began with the launch of the JETOUR DASHING and X70 Plus with ICE engines in November 2024. These two models were chosen as an initial identification strategy of Travel+ values, in line with the characteristics of the Indonesian market which is still dominated by ICE vehicles. With an optimistic spirit, JETOUR sees the ICE market in Indonesia as an important foundation for building trust while expanding the adoption of innovative vehicles in the future.
At GIIAS 2025, JETOUR enters a new phase with the introduction of JETOUR T2 and JETOUR X20e EV to provide varied choices to Indonesian consumers. JETOUR T2 is here as the new icon of JETOUR, as well as a symbol of transformation brand heading into the SUV segment for modern adventures. The presence of JETOUR T2 in Indonesia is proof that Indonesia is a priority market in JETOUR's regional growth and is believed to make a positive contribution.. Globally, JETOUR T2 has achieved very good sales, that is, with total sales exceeding 200.000 unit di berbagai pasar internasional.
Meanwhile, JETOUR. Compact This EV will provide a modern driving experience for urban and surrounding areas that already have easy access to Electric Vehicle Charging Station facilities (SPKLU). JETOUR X20e EV is an interpretation of Travel+ optimized for freedom of mobility in urban environments. Thanks to its compact design and ability to maneuver on busy roads, The JETOUR X20e EV is very reliable when dealing with traffic stop-and-go and narrow parking area. The public can try and experience firsthand the performance and comfort of the X20e EV during the GIIAS event 2025 take place.
Pricing Strategy for a Rational Cost of Ownership
In the midst of price dynamics in the national automotive market, JETOUR is committed to a long-term strategy by providing vehicles with high utility value and rational ownership costs. This includes competitive purchasing prices, measurable maintenance costs, as well as transparency in after-sales service. This strategy was born from sensitivity to local economic conditions and changes in consumer behavior which is now increasingly rational in its assessments total cost of ownership.
JETOUR understands that consumers are not only looking for functional vehicles, but also one that is able to answer their emotional needs, so it can become part of your lifestyle, journey of life, and self-expression. In the current economic situation, Such considerations are becoming increasingly important for consumers who demand accountability in all long-term spending.
Network Development to Accelerate Community Acceptance
JETOUR is currently also expanding its network showroom gradually with a focus on consistency of service and customer experience. Through this network expansion, JETOUR has 16 showroom, spread across Jakarta, Bekasi, Bandung, Pontianak, Makassar, Batam, Semarang, Lampung, Surabaya, and Pekanbaru. Until the end of the year 2025, JETOUR targets to achieve 30 point showroom di berbagai kota di Indonesia.
On the other hand, The company also continues to educate the market through creative campaigns and hands-on experiences to introduce the Travel+ philosophy, making JETOUR an active lifestyle choice SUV. The JETOUR lifestyle SUV vision with the Travel+ Philosophy is the basis for product development and innovation to become a partner for urban and adventure mobility and productivity.
