Indonesia's biggest automotive exhibition - GIIAS 2025 - who was just finished was held on 3 August 2025 Yesterday was not just a matter of new cars and the latest technology. Behind the main spotlight, One story stole attention: Small and Medium Industry (IKM) assisted by the Astra Foundation printed Astra Group supply chain transactions worth Rp4.5 trillion throughout the year 2024.
Held during 11 day and ends on 3 August 2025, GIIAS managed to attract 485.569 visitors - exceeding last year's numbers that reached 475.084 people. In the midst of the hustle and bustle of the automotive exhibition, The presence of the Astra Foundation - Dharma Bhakti Astra Foundation (Ydba)carry a fresh air with the theme: "Astra Foundation for MSMEs and IKM Indonesia."
Pavilion Astra displays various products from UMKM and IKM. Starting from the manufacturing sector, four -wheeled workshop, culinary, craft, Up to value -added agriculture.
The most striking, of course the achievement of the manufacturing sector. Throughout 2024, The value of supply chain transactions from YDBA -assisted IKM to the Astra Group Ecosystem reaches IDR 4.5 trillion. This is not just a figure, But the representation of thousands of IKM actors who managed to penetrate the large industrial market.
Every year, YDBA membina lebih dari 2.000 UMKM aktif, menyerap sekitar 11.800 tenaga kerja langsung dan tidak langsung.
True story: From 10 Employees finished 80
Imron Hanafi, owner of PT Besq Sarana Abadi, is a clear example of the impact of Astra Development. Starting a business on 2020 as the second generation, Imron only has 10 until 15 employee. After three years accompanied by YDBA, the number of employees soared 80 people.
"Initially we only production of two -wheeled components. Now it has entered three wheels and four wheels,he said. Imron also told me that his company's turnover was now up 3-4 times.
Not only technical assistance, Imron received training in Japan in January 2025. He also had the opportunity to take part in business matching facilitated by the Ministry of Industry and Kadin.
According to Tonny Sumartono, YDBA Advisor, Being part of the Astra -assisted IKM means you have to be prepared to grow. “We do not give fish, But hook. Our coaching starts from the entrepreneurial mentality, Then continue to technical and managerial training,"He explained.
YDBA Instilling Dharma Astra Chess Values from the beginning. This approach aims to make IKM actors not only develop in terms of production, but also being a tough and independent business person.
Integrated national network
To the end 2024, Yayasan Astra telah membina 13.663 UMKM yang tersebar di berbagai sektor. Penyerapan tenaga kerja mencapai 75.451 people, shows the real impact of this program on the local economy.
To reach more businesses, YDBA memiliki 18 Lembaga Pengembangan Bisnis (LPB) throughout Indonesia, including in East Jakarta, Banyuwangi, Solo, Bandung, Tangerang, Bontang, to East Manggarai, NTT. Besides that, Two special coaching projects running in Salatiga and Batangtoru, South Tapanuli. This LPB is an extension of YDBA in fostering his fostered MSME.
YDBA was formed by the founder of Astra, William Soeryadjaya, since 1980. The philosophy is clear: “Give a hook, Not a fish. " This commitment is also reflected in the first grain of Dharma Astra Chess: "Being property that is beneficial for the nation and state."
The YDBA program is not limited to MSMEs that enter the Astra supply chain. They also foster businesses in the agricultural sector, craft, to culinary. Even, There is an Advance Club community, namely the fostered alumni who are now "adoptive father" for other new MSMEs.
Rahmat Samulo, YDBA Chairperson, mengatakan partisipasi Yayasan Astra – YDBA di GIIAS 2025 not just showing off. This is part of the strategy to encourage economic growth from grassroots. "The products on display have gone through the process of curation and strict training. They are not only worthy of appearing, but also ready to compete in national and international markets,"He said.
Collaboration is the key
In addition to training and coaching, The strength of this program also lies in collaboration. YDBA cooperates with the Regional Government, Industrial Association, to educational institutions to ensure MSMEs get broad access.
"Collaboration is the key so that the program runs on,"Said Ema Poedjiwati Prasetio, YDBA Management Secretary.
He also added that the next target was to encourage more IKM into the export market. "Many of them are worthy of export, All that remains is the standard strengthening and packaging,"He explained.
It's not a dream if a small business person today can be a big player in the future. Astra has proven that, and going forward, Similar opportunities can be open to more other SMEs.
