Jakarta, Otodiva – PT Astra Daihatsu Motor (ADM) records a new milestone with production achievements 9 Million Vehicles at Sunter Factory, Jakarta. This achievement also emphasized Daihatsu's position as the second largest automotive manufacturer in Indonesia. In only two years since July 2023, ADM adds one million units in total 8 previous million, indicates the high demand as well as production stability.
The Indonesian automotive industry continues to show its important role in supporting national economic growth. In the midst of fierce competition with other global brands, Car manufacturers in the country are required not only to answer the needs of consumers, but also strengthens the competitiveness of the local industry. One of the manufacturers who consistently presents a real contribution is Daihatsu.
This momentum is certainly a matter of pride for the company and also the national automotive industry. However, Behind the achievement, there are big challenges to note, ranging from quality consistency to how the manufacturer can respond to the stronger electrification trends in the global market.
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Long gait and contribution to domestic and global markets
Daihatsu is not a new player in Indonesia. Since coming in at 1978, This Japanese brand consistently presents a product that is familiar in the community, Starting from Xenia, Terios, Ayla, to granmax. Achievement 9 This million production units confirm the sustainability of Daihatsu's strategy in answering the needs of the domestic market while strengthening collaboration with Toyota, which produce popular models such as Avanza-Xenia and Raize-Rocky.
Not just for the domestic market, Daihatsu also acts as a global production base. To date, There are five models of vehicles made in Indonesia exported to more than 60 nation, covering Asia, Middle East, Africa, to Latin America. This role gives added value because placing Indonesia not only as a market, but also as a strategic manufacturing center.
Indonesian Minister of Industry, Agus Gumiwang Kartasasmita, Also giving appreciation. According to him, The success of the ADM maintaining production consistency while expanding exports shows the importance of long -term investment in the automotive sector. The government also encourages the manufacturer, including Daihatsu, Continue to strengthen innovations in the environmentally friendly vehicle segment to answer future challenges.
Between pride and challenges ahead
President Director of PT Astra Daihatsu Motor, Yasushi Kyoda, mention production achievements 9 This million units cannot be separated from supply chain support, consumer, to more than one million workforce involved. The manufacturer has even inaugurated the Karawang Assembly Plant 2 with a modern concept of E-SSC that relies on renewable energy and suppresses carbon emissions up to 20%. This step is considered in line with the global trend towards the sustainable automotive industry.
However, Although the big contribution has been seen, a number of challenges still overshadow. The dominance of Daihatsu in the MPV and LCGC segments is considered not enough to face the shift of consumer tastes to SUVs and electric vehicles. Competition with brands from China and South Korea is also getting tougher, Moreover, they are intensively offering electric vehicles at aggressive prices.
For the national industry, Daihatsu's success does have a positive impact, especially on labor absorption and support for MSMEs that are part of the production chain. But, on the other hand, Dependence on conventional -fueled models can be an obstacle if the company does not adapt immediately. Public expectations are now higher: Is Daihatsu able to bring this great production achievement towards the electrification direction, or just left in the ongoing transition?
