Chery Indonesia's participation in the IIMS automotive exhibition 2026 successfully stole the public's attention through an interactive approach. This manufacturer does more than just display vehicles, but also presents various product innovations packaged in interesting activities. This has proven effective in building engagement between visitors and the superior product lines they offer.
Sensation of Adventure at Chery Adventure Park
One of the main magnets at the Chery booth is the presence of a special area called Chery Adventure Park. This facility is designed as an exclusive test driving circuit that focuses on demonstrating the toughness of the J6T model. Visitors are given a rare opportunity to test their courage and prove their abilities off-road from a vehicle that was designed for this adventurous character.
Ride Test Participation Surge
Public interest in testing the performance of Chery cars was seen to be very massive during the exhibition. Based on organizer data, total vehicle testing reached more than 1.100 session, which is divided between standard test areas and exclusive adventure areas. This figure is a strong indicator that the public is very curious about the technology promoted by this Chinese brand.
Most Popular Product Lines
On the non-exclusive test drive category, Several models are excellent for potential consumers. Names like TIGGO 8 CSH, C5 CSH, until TIGGO Cross CSH was recorded as the unit that paved the most frequently in the test area. The high demand for testing for these models reflects consumer confidence in the quality and driving comfort offered.
Toughness Test on Steep Terrain
Di area Chery Adventure Park, visitors are invited to conquer various extreme obstacles, including steep climbs with slopes up to 35 degrees. Through this challenge, the iWD intelligent wheel drive feature on the J6T model shows off directly. Despite going through challenging obstacles, A capable safety system ensures the experience remains comfortable and controlled.
Achievements and Advantages of J6T Material
The J6T model doesn't just excel on the track, but also managed to win the award as the best compact SUV at IIMS 2026. Its specialty lies in the frame construction which uses aerospace standard aluminum material. This innovation makes the car much lighter and more efficient without sacrificing strength and structural stability when maneuvering on the road.
Highlighting Environmentally Friendly Technology
Apart from the adventure area, Chery also educates visitors through the CSH Corner zone. This area is dedicated to showing off the power of the platform Chery Super Hybrid which is applied to PHEV technology. The presence of the latest C5 CSH model in this zone is clear evidence of Chery's seriousness in presenting future mobility solutions that are greener but still powerful..
Commitment to Innovation for Indonesian Consumers
Success at IIMS 2026 further strengthens Chery's position as one of the main players in the national automotive industry. A strategy that combines live technology demonstrations with interactive experiences has proven to be able to answer consumer needs for innovative vehicles. Chery promises to continue to present a range of cars that are relevant to the development of the Indonesian people's lifestyle.chery
