PT Chery Sales Indonesia continues its strategic steps by introducing the newest electric car, Chery Q, for the first time outside the capital. This regional launch took place at the prestigious Indonesia International Motor Show automotive exhibition (IIMS) Surabaya 2026 which was held May 26–31 2026 of Grand City Convex, Surabaya. This step was taken to expand the market reach of environmentally friendly vehicles and bring the latest automotive technology closer to the people in the East Java region.
The presence of this event provides an opportunity for local people to witness firsthand the performance of Chery Q, which bears the nickname “The Most Complete Compact EV”. Don't just display one model, Chery also integrates various types of its flagship vehicles in one technology-intensive exhibition area. Consumers can explore a variety of machine options, starting from conventional units (ICE), hybrid technology Chery Super Hybrid (CSH), to pure battery-based electric vehicles (BEV).
All Powertrain Strategy for Urban Consumer Characters
Regional Manager Chery Sales Indonesia, Bobby Wirawan, explained that the choice of Surabaya as the initial launch location was based on the large economic potential and high productivity of urban communities in the region. The characteristics of consumers in East Java are considered very active, rational, and open to the adoption of new technology. Through strategy All Powertrain, Chery strives to offer a varied driving ecosystem to answer society's increasingly dynamic daily mobility needs.
As a modern urban vehicle, Chery Q is designed in such a way as to emphasize practicality without sacrificing the essential comfort of the user. This compact electric car combines five main pillars, namely technological intelligence, functional cabin space, driving comfort, emotional design, as well as strong personal character. This concept was deliberately proposed to target the modern driver segment who is expressive and requires agile modes of transportation.
Cabin Comfort and Sophistication of Chery Q Features
Even though it has relatively compact exterior dimensions, This vehicle offers ample interior space thanks to its wheelbase (wheelbase) throughout 2.700 mm. The spacious rear cabin is supported by high headroom 985 mm as well as availability 38 functional storage compartment. In terms of safety and entertainment features, Chery Q is equipped with a corner monitoring camera 540 degrees, 50W wireless charger, interactive main unit screen, to features Vehicle-to-Load (V2L) as big as 6,6 kW.
Its long-distance mobility performance is also quite convincing with the distance it claims to be able to reach 400 kilometers based on NEDC testing. To support efficient charging in the midst of busy activities, This vehicle's battery is equipped with fast charging capability (fast charging). Users only need approx 16,5 just minutes to charge the battery from condition 30 percent until it reaches the number 80 percent.
Interactive Booth Facilities and After Sales Services
Chery's commitment to providing the best service to customers is realized through a global campaign entitled “Chery Family Care” which focuses on after-sales service reliability. During the exhibition, Chery occupies a strategic area of 253 square meters near the main entrance. The exhibition area is designed to be very interactive by providing a transaction waiting room, mini cafe to relax, as well as a special corner selling various official company souvenirs.
Visitors who attend can see directly the rows of display units starting from J6T, Chery Q, E5, to tie TIGGO CSH (Cross, 8, And 9). The presence of these models confirms the company's seriousness in presenting a complete product portfolio for the family SUV and pure electric vehicle segments. Apart from being able to see the exterior, Visitors are also given the opportunity to directly test the performance of the J6T unit, E5, TIGGO Cross CSH, Don't worry 8 CSH through a driving test facility (test drive).
Special Order Program and Feature Upgrades
In order to liven up the momentum of this regional launch, The manufacturer provides an early order program (pre-book) for Chery Q which is opened until date 15 July 2026. Consumers who make transactions during this period will get exclusive benefits in the form of Upgrade SIGMA Package. The advantage of this special package is an increase in vehicle component specifications that is obtained directly by the buyer at no additional cost.
Through this improvement program, Consumer vehicle units will immediately be equipped with an electric trunk door feature (Power Tailgate), automatic parking system (Autonomous Parking Assist), Special size design rims 17 inci, as well as external communication audio features. This special offer is expected to be able to increase the sales value of the Chery Q as the most complete compact electric car that is ready to compete in the Indonesian automotive market., while strengthening Chery brand penetration in the East Java region.
