Otodiva – Performance of automotive manufacturers in the first half of the year 2023 this is considered awesome. One of them is the performance of Honda, Honda Prospect Motor, which managed to record an increase in retail sales of 26% in the first semester of the year 2023 compared to 2022.
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According to Yusak Billy, Sales & Marketing and After Sales Director PT Honda Prospect Motor, Honda's performance, which can be seen from the increase in sales in the first semester of this year, was mainly supported by the refreshment of Honda products which were well received by the public, and improving component supply and expanding after-sales services which provide convenience and added value for consumers.
“Kami optimis bahwa tren ini juga akan terus berlanjut di semester kedua dengan rencana peluncuran produk baru serta program penjualan yang semakin meringankan konsumen membeli mobil Honda,he said.
Honda's Performance in the Semester 1 2023
Honda's performance in retail sales in the first semester was recorded at 67.797 unit. Mobil entry level Honda Brio became the best-selling model in the first semester by successfully recording as many sales 29.365 unit.
Meanwhile, the Honda HR-V is Honda's most popular SUV model, selling the most 13.795 unit followed by the Honda BR-V with 9.963 unit. Then the Honda WR-V recorded sales of as many as 8.963 units and a number of Honda CR-Vs 2.384 unit.
Apart from Honda SUV products, Honda City Hatchback RS sold 1.673 unit, followed by a number of Honda Civic RS 481 unit, Honda Mobilio a number 855 unit, Honda Accord number 160 unit, Honda City Sedan a number 143 units and a number of Honda Civic Type R 15 unit. Meanwhile, Honda's total monthly retail sales in June 2023 itself recorded as much 10.459 unit.
Honda is also offering a sales program entitled "New Honda Showcase" until September 2023. In this program, consumers have the opportunity to get free periodic maintenance fees (Service + Parts s/d 50.000 km / 4 year)* as well as a special Fleet Sales Package for purchasing Honda City Hatchback RS units. This program also holds a Customer Gathering where consumers can attend this event at the nearest official Honda dealer and consumers have the opportunity to get additional value of at least Rp 5 million for every Honda car purchase.
