Otodiva – Change continues, encourage sustainable development. Every company and institution is trying hard to adapt for business continuity amidst unexpected changes. Adaptation and innovation are not just suggestions, but it is a necessity. By successfully demonstrating superior performance in maintaining its brand through product innovation, service, and social activities, Astra Insurance achieved brilliant achievements in three categories at once.
They won the Gold Champion award in the Best Car Insurance category for Garda Oto car insurance at the Wow Brand Awards 2024. Besides that, they also won the Gold Winner award with Field Trip Garda Oto X Main Class in the Below The Line category, and Silver Winner with the #Meaningful Women campaign in the PR Program category, in Indonesia Branding Campaign of the Year 2024.
Wow Brand Award, hosted by MarkPlus., Inc awards the brands most recommended by customers, based on the customer journey: AWARE, APPEAL, ASK, ACT, and ADVOCATE (5A). The assessment was carried out via an online survey from November 2023 until January 2024, involving respondents from economic classes B and C, age 17-56 year, with the majority of work as employees, businessman, and housewife. Meanwhile, Indonesia Branding Campaign of the Year is an award for brands that have succeeded in creating creative marketing campaigns, innovative, and impactful. Grading is based on creativity, innovation, range, and impact, through an evaluation process by a panel of judges who are experts in their field.
Astra Insurance is committed to always providing the best service, creating innovations and new breakthroughs in products and services as an applied form of company value, namely dexterity (agility), by keeping up with the times and market demand. This is not only to maintain the brand's reputation in the eyes of the public, but also to answer customer needs and provide a sense of security (peace of mind), thus creating satisfaction and trust.
As a reliable insurance product, Garda Oto from Astra Insurance makes it easy for customers with the policy purchasing process, policy extension, and warranty extension, as well as claims reporting services, access the Garda Siaga emergency service, and other features via the Garda Mobile Otocare mobile application. Customers can also contact Garda Access via number 1500112 or WhatsApp Garda Access 08950 1 500 112 for information and requests for emergency services. Apart from online, Garda Oto also provides services directly through the Garda Center or Astra Insurance branch offices spread across various major cities in Indonesia.
Apart from products, on the social action side, in the Field Trip class held by Garda Oto, Astra Insurance car insurance products, with the theme "Little Financial Master & Emergency Roadside Assistance Tour” is now available at the Astra Biz Center BSD, GIIAS Automotive Exhibition 2023, Head Office of Astra Insurance, Astra Bogor Insurance, and Astra Kelapa Gading Insurance. This activity is Garda Oto's effort to create a prosperous society well literate about finances from an early age evenly through cultivating a person's ability to manage money effectively and make good decisions because it can be the first step in forming good character little by little. This activity is also Garda Oto's effort to increase financial literacy rates in Indonesia in accordance with the directions issued by the Financial Services Authority (FSA).
Specifically intended for children of any age range 3 until 10 year, This class, which is open to the public, is packaged in the most interactive and interesting way possible in providing literacy and education, classes are equipped with dancing and singing sessions, drawing and coloring up office tour Astra Insurance office uses Garda Siaga fleet cars. To create awareness to protect the environment, Garda Oto also provides free Emission Tests as part of a series of car play classes for parents of students who attend. Apart from creating awareness to protect the environment, We are also taking this initiative to reduce air pollution rates in Indonesia. Garda Oto also provides plant seeds to participants who have carried out emissions tests in the hope that they can be cared for properly to provide good benefits for the Earth today and in the future..
Next social action, in March 2023, while celebrating International Women's Day, through the public relations campaign #MeaningfulWomen, Astra Insurance seeks to increase women's financial literacy to encourage them to make wise decisions. This campaign is equipped with a series of activities intended for the public and customers, Among them are events talk show WE (Health & Family Financial Literacy) #WomenMeaningful for the mother's community with Ajinomoto which includes financial and health literacy topics, Socialization of Early Detection of Breast Cancer & Breast Ultrasound Examination in Kampung Berseri Asuransi Astra Pela Mampang, South Jakarta in collaboration with Lovepink, until webinars Financial Management for Women in MSMEs through the LENTERA program (Astra Insurance Integrated Financial Literacy) who collaborate with ngeLESin.
Not only externally, Astra Insurance also ensures that all employees, especially female employees, have equal opportunities in making decisions through a series of SHeroes Workshops which are held as an implementation of one of Astra Insurance's Employee Value Prepositions., namely the Wellbeing Program. This series consists of Wellbeing Talk Growth Mindset for SHEroes activities with Wanda Ponika and SHEroes Workshop. And through digital activation, Astra Insurance provides education in the form of information about women and about finances to improve awareness from the campaign being implemented to photo challenge which is done via social media Instagram. As a form of full company support, throughout March 2023, Astra Insurance shares safety kit for female customers to stay safe and comfortable when driving.
"We would like to thank all Astra Insurance employees for their commitment and dedication in developing products and services to provide convenience and fulfill the needs of loyal customers.. So, We also express our never-ending appreciation to our loyal customers, the community and other stakeholders for the loyalty and support that has been given to Astra Insurance products and services as well as our real actions in providing positive benefits and creating a sense of security and comfort for many people. These various awards of course, will be our motivation in the future to maintain the best performance and continue to explore opportunities to be able to continue according to our vision, namely providing peace of mind to millions of customers and communities,” Head of PR said, Marcomm, & Astra Insurance Event, Laurentius Iwan Pranoto.
