OTODIVA — The Hyundai Motor Group or Connected Car Service application for cars made in South Korea is estimated to have reached 10 million users in less than two years of launch. Paradiva definitely knows the application in question, namely consisting of Bluelink Hyundai, Kia Connect dan Genesis Connected Service.
Amount 10 million users reached in the century 1 year 10 month, precisely in June 2023. Even though it was in August 2021, the total number of connected car service or Hyundai Motor Group application users reached 5 million users. This significant growth supports the acceleration of Hyundai Motor Group's strategy towards Software-Defined Vehicles (SDV).
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Connected car service uses wireless networks to activate in-vehicle infotainment systems and smartphone applications that provide users with convenient access to their vehicles. This service has grown rapidly and not only offers basic functions such as real-time navigation, voice recognition, dan remote vehicle control, but also presents innovative features such as over-the-air (OTA) updates, payment in the vehicle, as well as streaming audio and video. It's all in the Hyundai Motor Group application.
Hyundai Motor Group application
"We aim to accelerate the transition towards the SDV era by continuing to focus on technology and software that is able to connect every journey seamlessly.. We will continue to expand this service ecosystem to provide more personalized mobility solutions for customers,” says Hae-Young Kwon, Vice President of the Infotainment Development Center Hyundai Motor Group, in his official statement.
Hyundai Motor Group first introduced connected car service in South Korea in 2003 and continue to expand those services to global markets. The service first expanded overseas with a presence in the United States in June 2011, followed by China, Europe, India, and Singapore. it, the service has been available to customers in more than 50 nation.
The number of users globally reaches 1 million in May 2018, Then 5 million in August 2021, 8 million in October 2022, And 10 million this month. This data shows its rapid growth. With the expanding global market for this service, the number of users outside South Korea is growing faster than users in South Korea.
With this growth trend, Hyundai Motor Group predicts it will reach 20 million users worldwide, including in South Korea, at the end 2026.
Forward, Hyundai Motor Group plans to expand connected car service to the Southeast Asian market by strengthening collaboration with world-renowned service providers to continue developing innovative services that can meet various user needs..
Furthermore, Connected car service will continue to be improved in line with Hyundai Motor Group's vision for the transition to the SDV system. Hyundai Motor Group revealed its strategy for SDV at its 'Unlock the Software Age' event in October 2022 while announcing to start providing OTA software updates on all future vehicle models.
Based on domain-centralized architecture, Hyundai Motor Group focuses on integrating vehicle control across four domains, namely electricity and comfort, driving performance, infotainment, dan advanced driver assistance system (ADAS). Later, This integration will continue to evolve with a centralized architectural approach for more unified control.
Hyundai Motor Group is also developing software and related devices based on a holistic user experience perspective. Therefore, Associated devices can connect with various services to create a new mobility ecosystem. From that perspective too, rich mobility data and artificial intelligence (AI) will understand users to provide a natural connected experience.
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